Lake and PenNo. 006

With Lake and Pen Air, we got to refresh the look of a family-run airline in Alaska. They wanted to keep serving their backcountry communities as a reliable air taxi while also opening up to more tourism and adventure flights.

So we gave them a new logo, built out a brand system to cover all their different services, and updated their website and airplane liveries. In the end, it was all about balancing that dependable community feel with a little dash of adventure to help them grow into the tourism market.